Post by account_disabled on Mar 12, 2024 1:41:30 GMT -5
A real reset of marketing strategies in the digital world is taking place. The majority of books that talk about tactics and techniques involving tracking cookies risk serious obsolescence. The world (of marketing) is inexorably heading towards a phase in which two factors that until yesterday were crucial in obtaining effective results online will be missing: Remarketing From tomorrow (but in many cases already today) it will be impossible to retain the attention of those who have expressed interest in a particular product, service or topic. Measurement It will become increasingly complex to measure marketing activities on promotional campaigns carried out through social media and search engines.
Until yesterday, the primary vehicle for generating sales - on a fresh audience Canada Phone Number and not old customers - was the generation of interest, which was converted into action, through the work of remarketing (but also up selling and cross selling ) through the acquisition of contacts generated through tracking their behaviors. Will we become ugly advertisers? B2C companies that target a broad or mass audience will feel the problem less. Barilla, Ferrero or Caffè Illy, who have always been accustomed to generating campaigns more focused on branding than on the product, will not be dismayed by this lack. For the vast majority of B2B companies, which target specific sectors or narrow market niches drawing on modest budgets.
the problem will be harder and more felt. Tracking allowed measurement, but above all it avoided spending money on an uninterested or poorly profiled audience. It allowed us to optimize resources and obtain maximum yield at a sustainable cost. On November 6, 2007, Facebook launched its innovative advertising program in which it was possible, with minimal expense, to promote oneself and track user interest. Then other social networks and search engines were added. In the coming months, this system will allow us to do exclusively segmented advertising to an audience that.
Until yesterday, the primary vehicle for generating sales - on a fresh audience Canada Phone Number and not old customers - was the generation of interest, which was converted into action, through the work of remarketing (but also up selling and cross selling ) through the acquisition of contacts generated through tracking their behaviors. Will we become ugly advertisers? B2C companies that target a broad or mass audience will feel the problem less. Barilla, Ferrero or Caffè Illy, who have always been accustomed to generating campaigns more focused on branding than on the product, will not be dismayed by this lack. For the vast majority of B2B companies, which target specific sectors or narrow market niches drawing on modest budgets.
the problem will be harder and more felt. Tracking allowed measurement, but above all it avoided spending money on an uninterested or poorly profiled audience. It allowed us to optimize resources and obtain maximum yield at a sustainable cost. On November 6, 2007, Facebook launched its innovative advertising program in which it was possible, with minimal expense, to promote oneself and track user interest. Then other social networks and search engines were added. In the coming months, this system will allow us to do exclusively segmented advertising to an audience that.