Post by ivykhan885 on Mar 7, 2024 4:06:35 GMT -5
In 2017, there were already over 30 million devices using voice searches and, among these, 40% used Voice Search on a daily basis. Furthermore, according to some forecasts, half of users will carry out exclusively voice searches by 2020. Always remain competitive in your market , discover the potential of Ediscom branding solutions! To find out more, contact us now ! Voice Search in digital marketing Share on Facebook Share on LinkedIn REQUEST MORE INFORMATION Voice Search as a marketing strategy: is it really effective? A trend, this, more or less confirmed by a recent survey by Linkedin , the social media dedicated to the world of work and business par excellence; in fact, according to this study, by 2022 30% of searches will take place via voice search . Reading these percentages, the conclusion is quite simple: giving up investing even just a small part of your budget and resources in this new marketing frontier could mean, empirically, giving up about 1/3 of our potential audience. Despite this, the data shows a very low number of companies that actually invest in what we could define as Voice
Search Marketing ; in most countries, in fact, the percentage of companies investing in this field never exceeds 10% . The survey carried out by Linkedin also reveals that 43% of the platform's members stated that the integration of voice searches within their strategy has not led to any concrete results; still, only 14% of those interviewed were convinced that it was a positive investment . The main reason for this skepticism, as almost always happens, is of a purely economic nature: in short, the ROI does not satisfy, and does not justify, the investment . A simple and concrete example Australia Telegram Number Data make the idea better. If it is true, as stated at the beginning, that by exploiting Voice Search it is possible to reach 30% of users on the Internet, there is no mathematical certainty that the entire percentage will actually be monetized. Furthermore, when a user carries out a voice search, this is almost never linked to a purchase intention ; this occurs in fact only in 2% of cases . Here are the reasons why, most likely, there are still few marketing experts who have decided to actually invest in Voice Search. Obviously, in our sector there is an unwritten but fundamental rule: never underestimate any new investment field. Voice searches and marketing: where we invest the most The highest percentage of companies showing real investment intentions on marketing strategies optimized for voice searches is located in the Middle East and North Africa , where it reaches 16%. Next we
find the United Kingdom, Brazil and South-East Asia, where the percentage stands at 14%. The countries in which the greatest success of Voice Search is found, not by chance, are obviously those with a strong mobile-first mentality, where surfing the web using voice searches instead of the keyboard is very widespread. In this case, the record belongs to India. Here, 20% of experts in the digital sector are convinced that Voice Search Marketing even makes a difference if included in their marketing strategy; 14% of Indian companies have already invested in this new frontier. We close with a brief overview of Europe . The European state with the highest percentage of companies investing in Voice Search optimization for marketing is Spain with 11%; Germany follows closely with 10%. REQUEST MORE INFORMATION seo SEO FIRST POSITION ON SEARCH ENGINES KEEP READING Read also: MARKETING Ediscom editorial team Chatbot: advantages, use and prospects KEEP READING SOCIAL Ediscom editorial team Bonfire: Group video chat on Facebook KEEP READING
Search Marketing ; in most countries, in fact, the percentage of companies investing in this field never exceeds 10% . The survey carried out by Linkedin also reveals that 43% of the platform's members stated that the integration of voice searches within their strategy has not led to any concrete results; still, only 14% of those interviewed were convinced that it was a positive investment . The main reason for this skepticism, as almost always happens, is of a purely economic nature: in short, the ROI does not satisfy, and does not justify, the investment . A simple and concrete example Australia Telegram Number Data make the idea better. If it is true, as stated at the beginning, that by exploiting Voice Search it is possible to reach 30% of users on the Internet, there is no mathematical certainty that the entire percentage will actually be monetized. Furthermore, when a user carries out a voice search, this is almost never linked to a purchase intention ; this occurs in fact only in 2% of cases . Here are the reasons why, most likely, there are still few marketing experts who have decided to actually invest in Voice Search. Obviously, in our sector there is an unwritten but fundamental rule: never underestimate any new investment field. Voice searches and marketing: where we invest the most The highest percentage of companies showing real investment intentions on marketing strategies optimized for voice searches is located in the Middle East and North Africa , where it reaches 16%. Next we
find the United Kingdom, Brazil and South-East Asia, where the percentage stands at 14%. The countries in which the greatest success of Voice Search is found, not by chance, are obviously those with a strong mobile-first mentality, where surfing the web using voice searches instead of the keyboard is very widespread. In this case, the record belongs to India. Here, 20% of experts in the digital sector are convinced that Voice Search Marketing even makes a difference if included in their marketing strategy; 14% of Indian companies have already invested in this new frontier. We close with a brief overview of Europe . The European state with the highest percentage of companies investing in Voice Search optimization for marketing is Spain with 11%; Germany follows closely with 10%. REQUEST MORE INFORMATION seo SEO FIRST POSITION ON SEARCH ENGINES KEEP READING Read also: MARKETING Ediscom editorial team Chatbot: advantages, use and prospects KEEP READING SOCIAL Ediscom editorial team Bonfire: Group video chat on Facebook KEEP READING