Post by blame their on Oct 25, 2023 4:37:02 GMT -5
In GA4, you also need to prepare for a smaller number of sessions related to a new campaign source (via a new UTM), which will not require opening a new session. UserID This feature remains unchanged from the GA Universal version. Its purpose is to completely anonymously identify the user, regardless of the browser or device he uses (this happens, for example, based on his login on a given website.
In the case of the new GA version, an additional benefit will be the ability to analyze the customer's path on the website (both from the desktop and mobile view) and his behavior in the phone number list application. Such data collection from various sources and subsequent implementation of User ID will allow you to understand the user's behavior regardless of the source of his traffic.
To implement this function, it will be necessary to send the same ID in the application and on the website. GA4 gives up the bounce rate If the bounce rate parameter is important to you, you need to find another way to calculate it. In the new version of Google Analytics you will no longer find bounce rates . However, instead, a parameter such as engagement rate will be available. This will help you avoid the "it depends" answer when asking what level of bounce rate is good.
In the case of the new GA version, an additional benefit will be the ability to analyze the customer's path on the website (both from the desktop and mobile view) and his behavior in the phone number list application. Such data collection from various sources and subsequent implementation of User ID will allow you to understand the user's behavior regardless of the source of his traffic.
To implement this function, it will be necessary to send the same ID in the application and on the website. GA4 gives up the bounce rate If the bounce rate parameter is important to you, you need to find another way to calculate it. In the new version of Google Analytics you will no longer find bounce rates . However, instead, a parameter such as engagement rate will be available. This will help you avoid the "it depends" answer when asking what level of bounce rate is good.